Sales & Marketing: Marketing to Consumers one at a time

Different marketing drivers cater to different business model. A B2B model will require a broader, relationship driven marketing strategy whereas a B2C model will need a more customer-centric approach. So, we discuss the best marketing strategies for their respective business models. In addition today’s customer expectations are customization and personalization.

Some of the key takeaways to discuss:

  • Understanding Context for your target market
  • How does a brand market to “individual” customers
  • Knowing the key differentiated drivers of your business model
  • Optimizing your conversion goals to get the most out of your efforts through digital mediums.

Main Stage