Industry Director: Google India
Nitin Bawankule is Industry Director of Ecommerce, Retail, Local & Classifieds and Technology for Google India. He is responsible for driving Google’s advertising business for his set of verticals, focusing on acquisition, retention and partnerships.
Prior to this, Nitin was a Director in Dell for Asia Pacific Japan Region, managing Software and Peripherals portfolio. He has also been the Director for Inside Sales for Dell India managing large sales teams.
He has done Post Graduate Diploma in Management from IIM Bangalore and has a Bachelor of Engineering (B.E) in Electronics from VNIT Nagpur.
Different marketing drivers cater to different business model. A B2B model will require a broader, relationship driven marketing strategy whereas a B2C model will need a more customer-centric approach. So, we discuss the best marketing strategies for their respective business models. In addition today’s customer expectations are customization and personalization. Some of the key takeaways […]